Ruben Fleischer Says That Venom-Free ‘Venom’ Trailer Was Intended To “Leave Them Wanting More”


In February, Sony released the first teaser trailer for ‘Venom’, which oddly enough, didn’t show Venom at all!  Fans revolted on social media. Kevin Smith called it a trailer for ‘Tom Hardy: The Movie’.  When Sony and those loyal to them went after anyone that trashed the trailer, comic book creator Rob Liefeld snapped back, tweeting “Sony, stop calling bloggers and expressing your dissatisfaction that they are reflecting the truth. You ran that teaser that wasn’t ready for prime time! Look in the mirror.”  He later defended the harsh critics, reiterating that the trailer “Sucked.”

Whether it sucked or not, it seems that the trailer was what director Ruben Fleischer had in mind– a true teaser meant to entice fans without giving too much away.  And besides, the CGI wasn’t ready yet.

“I’m really pleased with the way the marketing for this film has gone. I think the trailer guys have done a great job of building anticipation. The first trailer was truly a teaser… I think it did tease everybody. That’s why people were pissed, because they wanted more. The truth is, the VFX weren’t ready, so that’s the main thing. But I also think it’s good to leave them wanting more. Isn’t that the first rule of entertainment, that you leave them wanting more?

“Hopefully people will be excited they get to see him in all his glory, and won’t be disappointed by it.  But they’ve also been, you know, really eager to see it. It’s a sign of excitement that the marketing department has been able to build through the process. If they’d given everything away at first blush, I’m not sure that people would still be invested.”

I guess it’s a tom-ay-to/tom-ah-to thing.  Fleischer feels that the trailer did its job by teasing audiences.  Personally, I don’t think it was enough.  Had there at least been one shot of Venom, even at the very end, it would be the difference between having an appetizer before a meal, versus sitting there with your stomach rumbling, smelling a meal that won’t be ready for another few hours with nothing to snack on until then.

Of course, more trailers have been released since then, and viewers have at least gotten to see how the comic book anti-hero looks in live action.

What do you think?  Did the first trailer make you want to see more?  Or did it tick you off and leave you feeling cheated?

‘Venom’ opens in theaters on October 5, 2018.

Source: Total Film Magazine via ComicBook.com

Jason Motes

Jason’s earliest memory is of watching ‘Batman,’ followed shortly by a memory of playing Batman & Robin with a friend, which entailed running outside in just their underwear and towels as capes. When adults told them they couldn’t run around outside in their underwear, both boys promptly whipped theirs off and ran around in just capes. Jason’s father gamely agreed to read him comic books as bedtime stories instead of ‘Snow White.’ (Super Friends being his favorite.) Jason saw all of the original Star Wars movies (and Indiana Jones and Superman and Star Trek…) in the theaters. Yes, he is old. And grew up in the most GEEKTASTIC decade ever, the 80s, devouring a steady diet of GI Joe, Transformers, Masters of the Universe, Princess of Power and (best of all) Jem! (It totally counts as sci fi! They had a sentient computer that projected holograms!) Jason has studied literature, journalism, film history and has a degree in creative writing (and a minor in psychology) from the University of South Alabama. He has worked as a technical writer and proofreader. These days, most of his creative energy goes into his blog and writing for this site! He lives with the cutest puppies ever.




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